Name of original Artist- Natasha Bedingfield
Title of track- These words
Title of proposed Album- Notebook
Name of new Artist- Ella
Genre- Pop
Target Audience- Females in the age range of 16-25.
We plan to be a new artist releasing her first single and album, signed to an independent label.
The distribution network for the video will be music channels such as Channel 4 music, and on-line on sites like YouTube.
Magazine used for adverts- We will be using music magazines such as Smash Hits to advertise the new album.
Narrative- The narrative of the video is about a girl who has fallen in love with a boy who is her friend. He feels the same way, but neither of them can express how they feel. The video will show them going about their day to day activities crossing paths but never having enough courage to tell each other how they feel.In the end the girl has enough courage to tell him how she feels.
Performance- Solo artist.
Mise-en-scene- Rhianwen will be playing the artist, and we have asked our friend Adam to play the boy in the narrative. We want to use a range of locations both rural and urban. Some of the props we would like to use include a vintage bike.
Camera- We plan to use a variety of shots during the video such as, long shots, over the shoulder and high angle shots, but the video will mainly consist of close ups and mid shots to promote the star image or the artist
Editing- The editing for this video will be fast paced to match the up-beat style of the song, we plan on using quick cuts from scene to scene. We are also planning to use a split screen at the end of the video during the scene where the girl and boy are walking to meet each other.
Digipak
Front Cover
Image- We plan to use either a close-up or mid shot of the artist as the main focal point of the album cover. We also plan to use patterns or 'doodles' on this image as an effect.
Title- For the artists name 'Ella' we plan to use a handwritten font with a heart symbol at the end. For the album title we plan to use a plain and simple font so that the artist name would be the focal point rather than the album cover.
Colour- We plan to keep the colour scheme simple with plain white fonts and the colours of the picture that we will choose.
Back Cover
Image- We would like to use an old piece of paper as the background of the back cover.
Text- Again we plan to use a handwritten font which would correspond with the front cover. The font would be black as we would like to keep the back cover simple.
Magazine Advert
Image- We are hoping to use a mid or long shot of Rhianwen for the advert. We would like to have enough room each side of Rhianwen so that we are able to fit quotes, where the song is available and when it is available etc each side of her.
Target Audience and Positioning- As discussed above we would like to use magazines such as Smash Hits to advertise the album. We chose Smash Hits as it appeals to a younger target audience similar to our own target audience. We also chose Smash Hits as it is a music magazine, making the advertising of a music album relevant to the magazine.
Moodboard
Above are pictures of the moodboard that myself and Rhianwen created with ideas for our music video. It helped us consider several aspects of our video such as settings and locations, costumes, make-up, props, characters, graphics, house style, camera work, narratives and themes. We used pictures of both rural and urban locations to illustrate our intentions to film in variety of outside locations. We also found pictures of simple eye make-up ideas, and fashionable costumes as an example of the type of styling we are planning to create for Ella. Another element we explored was for the narrative of the video, and we looked at different methods of expressing love e.g. writting I love you in the sand. We also gave some consideration to props such as a vintage bike and a large colourful umbrella.
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