The Pop music genre has an aim of targeting a general audience, and is often orientated towards youths.It was developed in the 1950's as a softer alternative to rock and roll. Although the genre has some identifiable elements most pop music has been absorbed by influences from other genres, and is still widely associated with rock and roll.
The Genre characteristics are as follows:
- An aim of appealing to a general audience, rather than to a particular sub-culture or ideology
- An emphasis on craftsmanship rather than formal "artistic" qualities
- An emphasis on recording, production, and technology, over live performance
- A tendency to reflect existing trends rather than progressive developments
- Much pop music is intended to encourage dancing, or it uses dance-oriented beats or rhythms
Music videos can be characterized by three broad typologies performance,narrative and conceptual. These three types, describe the form and content selected to attract viewers and/or to convey a message. When thinking of pop music videos we tend to think of girl or boy bands whose videos usually include some form of performance or choreographed dance. Similarly when looking at solo pop artists there videos include performance,choreographed dance, narrative and colourful costumes and make- up, which reflect the latest trends in fashion. Furthermore having identified the characteristics of the pop genre, we feel confident enough to go ahead with this knowledge and produce a music video within this genre.
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