Target Audiences and Institutions

  In order to create a music video in the genre of “Pop”, we must understand who our target audience is. The music video would be played on music channels that are commonly known for playing this genre of music. We conducted research into popular music channels and their target audiences, and found that Smash Hits (a common pop music channel) has a target audience of 16-25 year olds. Another music channel which shows "Pop" music videos is 4Music, which also has a similar target audience of 16-34 year olds. As the two age ranges are very similar between both channels, they show one correlation: 16-25 year olds is the audience that enjoy pop music. This shows that our intended target audience of females aged 16-25 is the correct audience to have chosen for our specific genre of music video.

  This was followed by research into different record labels. We found that the record label 'CherryTree Records' was the most appropriate. We came to this decision as this particular label included artists similar in style to our artist 'Ella' such as; Ellie Goulding, Feist, Kate Nash, La Roux and Robyn.