Target Audience for Digipak and Advert

As discussed previously we intend to market our products to an audience of females aged 16-25. We hope to achieve this by using many different techniques. First of all there will be images of the artist 'Ella' in both our digipak and advert. In these images 'Ella' will be wearing fashionable clothing which many of our target audience would wear. This again underlines the image of 'Ella' as a 'normal person' and not a glamorised 'pop star', making it easier for the target audience to relate to her. We also hope that the use of photoshop on our digipak and advert will attract our target audience. By editing the original images it will enhance the quality of the product giving it a more professional appearance. In addition we wish to change the colours of these images to match that our music video, linking these products together. We intend to advertise the album as being downloadable on iTunes instead of stating where it is able to be purchased. Again as we are targeting a younger female audience iTunes would be more appropriate as downloads have become an increasingly popular source of purchasing music. As it is then easier to transfer the album onto iPods and mp3 players. We will also be advertising the artist 'Ellas' websites on both the digipak and advert. The websites will be 'Ellas' official website; 'www.ella.co.uk' and also 'Ellas' myspace page; 'www.myspace/ella.com'. We hope to attract our younger audience by having a myspace page for 'Ella' as it is a popular music orientated social networking site. Many of our audience will be using myspace meaning they can hear previews of the album and also get the latest news from 'Ella'. Myspace is also useful as it can create large fan bases on the site through sharing pages with friends and other artists.